Mindset in Sales – Website Redesign & Launch
I partnered with Nikki Lang, The Mindful Seller, to craft a website that empowers B2B sellers, VPs, and founders to sell smarter and stress less. Taking a proactive and professional approach, I streamlined her online presence to reflect her human-first, mindset-driven mission. Nikki loved the result, praising the seamless process and impactful design, as evidenced by her recommendation: "I recommend working with Umar."
Strategy & Design Process
The original vision for Nikki’s website needed focus to align with her goal of transforming B2B sales through mindset and strategy. I analyzed her brand, audience, and goals to create a user-centric platform that drives engagement and conversions.
Key improvements included:
- Clearer Messaging – Refined copy to highlight Nikki’s mission of helping AEs, VPs, and founders crush quotas without burnout.
- Simplified Navigation – Streamlined the menu (Home, About, For Sellers, For Teams, Contact) for a frictionless user journey.
- Engaging Visuals – Designed a bold, authentic interface with mindset-driven content and strong CTAs (e.g., e-book download, contact form).
Elevating Brand Presence
To make the website a true reflection of Nikki’s brand, I introduced:
- A modern, human-first aesthetic that resonates with B2B sales professionals.
- Consistent typography and colors for readability and brand alignment.
- Two hero image buttons (“COACHING FOR REPS” and “TRAINING FOR TEAMS”) to guide users to key services.
- A lead-capturing contact form to streamline inquiries without overwhelming Nikki’s calendar.
A Systematic, Scalable Approach
The website was built for impact and growth, ensuring:
- Reusable Components – Modular design for consistent updates (e.g., text, images, links).
- Full Responsiveness – Seamless experience across desktop and mobile devices.
- Future-Proofing – Easy integration for newsletters, course launches, and lead magnets.
I also configured the domain, set up SEO basics, and proposed a weekly newsletter using Nikki’s LinkedIn content to grow her email list—addressing her pain point of avoiding time-intensive tasks.
The Client’s Words
"I recommend working with Umar."
— Nikki Lang, The Mindful SellerNikki’s endorsement reflects her satisfaction with my professional, detail-oriented approach and the website’s alignment with her vision of empowering sales professionals through mindset and strategy.
Impact
The redesigned Mindset in Sales website positions Nikki as a leading voice in B2B sales coaching. With a streamlined design, optimized CTAs, and a scalable foundation, it drives engagement, captures leads, and supports her upcoming course launch. Nikki’s immediate positive feedback and recommendation underscore the success of this collaborative, impactful project.
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